SEO vs AEO vs GEO: What’s the Difference?
Search Engine Optimisation, Answer Engine Optimisation and Generative Engine Optimisation explained — what each targets and how to build content that works for all three.
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Server-rendered HTML, metadata APIs and structured data support strong organic visibility.
Automatic code splitting and optimised images for strong LCP and INP scores.
Connect content tools your team prefers without compromising performance.
Overview
Next.js combines React’s component model with server rendering, static generation and built-in image and font optimisation. The result is websites that load quickly, rank well and still offer app-like interactivity where you need it.
We use Next.js for corporate websites, content platforms, e-commerce storefronts and SaaS marketing sites — often connected to a headless CMS so your marketing team can publish without developer involvement.
Next.js renders pages on the server so search engines and AI crawlers receive complete HTML, while visitors get fast first loads. It includes image optimisation, routing, metadata management and API routes, reducing the amount of custom infrastructure a business website needs.
Benefits
Server-rendered HTML, metadata APIs and structured data support strong organic visibility.
Automatic code splitting and optimised images for strong LCP and INP scores.
Connect content tools your team prefers without compromising performance.
Marketing pages and authenticated product areas can live in the same project.
Use cases
Technologies
We recommend technologies based on your requirements, existing systems and long-term maintainability. See our full technology stack.
Our process
Understand goals, users, workflows and constraints.
Define scope, architecture, milestones and estimates.
Wireframes, UI design and clickable prototypes.
Iterative sprints with regular demos.
Functional, device, performance and security testing.
Launch, data migration and store submissions.
Monitoring, updates and continuous improvement.
FAQ
Yes. We inventory your current pages, content and URLs, rebuild them in Next.js and configure permanent redirects so existing search rankings are preserved.
Next.js runs on Vercel, AWS, Google Cloud, Azure, DigitalOcean or any Node.js server. We recommend hosting based on your traffic, budget and compliance requirements.
Yes. WordPress can act as a headless CMS while Next.js renders the front end, giving editors a familiar interface with a faster website.
Search Engine Optimisation, Answer Engine Optimisation and Generative Engine Optimisation explained — what each targets and how to build content that works for all three.
Read articleExplore more
Component-driven React front ends for dashboards, SaaS products and data-heavy interfaces.
Business websites, portals and web applications engineered for performance, search visibility and growth.
Technical SEO, content strategy and AEO/GEO to grow qualified organic traffic.
Share your processes, technical requirements and goals. We will respond with a practical recommendation and next steps.